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一、乐虎国际lehu88品牌形象设计游戏所

Research Institute of Brand Image Design

乐虎国际lehu88品牌形象设计游戏所是浙乐虎校级专业游戏机构,是企业品牌游戏顾问型的产、学、游戏综合体。游戏所致力于品牌设计的游戏与国际,及协助企业品牌的建立与培育,解决品牌市场推广沟通等问题,提高品牌在市场中的综合竞争力,帮助企业在激烈的市场竞争中创建、提升和发展自主品牌。

As a professional school-level institute of Zhejiang Gongshang University, the research institute of brand image design integrates production, study and research, acting as the consultant of brand design for enterprises. The institute has been being committed to the research and teaching on brand design, assisting in the establishment and cultivation of enterprise brand, solving problems such as brand marketing promotion, and improving comprehensive competitiveness of the brand to help enterprises create, improve and develop their own brands in the fierce competition.

 

二、乐虎国际lehu88文创设计与产业化游戏中心

Research Institute of Brand Image Design

中心成立于201111月,是乐虎国际lehu88为更好促进产学研合作机制,集国际、登录、项目咨询、设计手机版于一体的经济实体,是一个以“依托官网、注重手机版、面向市场、跨界直播”为宗旨的游戏中心。中心拥有较强的师资力量、登录能力和设计服务能力。其主要游戏领域包括:文创策略游戏、文创设计游戏、文创设计咨询、文创产品设计、官网培训等。中心围绕企业、机构的文化官网与文创产品直播需求,集聚乐虎设计学院专家、手机版、博士及国内外直播资源,建设符合国际游戏直播型网页特点的产品、文化直播服务体系,形成产、学、研为一体的校内登录基地。

The research center was established in November, 2011. It is not only an economic entity integrating teaching, research, project consulting, and design practice for better promoting the cooperation mechanism of production, study and research, but also a center with the aim of “education based, practice focused, market oriented and cross-border innovated”. With excellent abilities of research and design service, the strong teacher force consists of 2 professors, 4 associate professors, 1 doctor of product design, etc. Besides, the center owns a product design laboratory, an interaction design laboratory and a model and material laboratory. The main research of this center covers research on cultural and creative strategies, research on cultural and creative design, consultation on cultural and creative design, products design, education training, etc.


三、乐虎国际lehu88乐虎设计与动画游戏中心

Research Centre for Art Design and Animation

浙江省各大院校中第一所从事专业动画设计、动画乐虎游戏与设计的游戏中心。创办于2003年,主要开展影视动画片原创开发、动画项目合作研发、动画前期设计、造型设计、动画广告等相关设计研发,面向国内外动画项目。核心成员由从事动画28年丰富经验的动画导演和成熟的动画创作团队组成,能胜任各类动画创作娱乐。硬件设施与本校中央与地方共建高校动画代理室整合,形成动画设计、制作一条龙体系。开办十年以来,执导或参与几十余部国内外动画影片项目设计,独立研发数部原创大型项目,为电视台、美国玩具公司、相关动画公司、宣传部门等设计或转让大量形式多样的动画影片。

As the first research centre, founded in 2003, focusing on animation design, Research Centre for Art Design and Animation at Zhejiang Gongshang University mainly conduct programs like original development of film and television animation, cooperative development of animation, animation pre-design, form design, animated advertisements, etc. The key members in this centre consist of experienced animation directors and professional animation team, and they can be competent at all kinds of animation creating tasks. Since 2003, our center has directed or been participated in dozens of domestic and international animation programs, and developed independently a number of original programs. Besides, our center has designed or transferred a large number of animation films for television station, America Toy Company, animation companies, and propaganda department.


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